Privacy policy

This Privacy Policy outlines how Suntrax.co.za ("Suntrax," "we," "us," or "our") collects, uses, and shares personal information when you visit or make a purchase from suntrax.co.za (the "Site"). Our commitment is to protect your privacy and ensure transparency regarding the data we handle.

Personal Information We Collect

Upon visiting the Site, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some cookies installed on your device. While navigating the Site, we also gather information on the web pages or products you view, websites or search terms that led you to the Site, and your interaction with the Site. This information is collectively referred to as "Device Information."

We employ the following technologies to collect Device Information:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more details on cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log files: Track actions occurring on the Site and collect data including your IP address, browser type, service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. This includes your name, billing address, shipping address, payment information (including credit card numbers, and other payment methods accepted), email address, and phone number. This is referred to as "Order Information."

"Personal Information" in this Privacy Policy refers to both Device Information and Order Information.

How We Use Your Personal Information

Order Information is primarily used to fulfill orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices/order confirmations). Additionally, it is used to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide information or advertising related to our products or services based on your preferences.

Device Information is used to screen for potential risk and fraud (particularly through your IP address) and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For example, we use Shopify to power our online store. You can read how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. Google Analytics helps us understand how our customers use the Site -- read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or otherwise protect our rights.

Behavioural Advertising

We use your Personal Information for targeted advertisements or marketing communications we believe may be of interest to you. Learn more about how targeted advertising works by visiting the Network Advertising Initiative’s page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links provided for Facebook, Google, Bing, and by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have rights to access personal information we hold about you and to ask for your personal information to be corrected, updated, or deleted. If you wish to exercise these rights, please contact us at the details provided below.

We process information in order to fulfill contracts we might have with you, or to pursue our legitimate business interests. Note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

We maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to This Privacy Policy

We may update this policy to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at brian@suntrax.co.za or by mail using the details provided below:

3 Seabreeze Centre, 6 Marine Circle, Table View, Cape Town, South Africa.

By providing a thorough and transparent privacy policy, Suntrax ensures that customers are informed about how their personal data is handled, promoting trust and compliance with legal standards.